More Visitors to Your Winery
= More Profits

Uncork the tourism market to grow winery visitors

Build wine relationships​ through email marketing

Tap into wine events and festivals to increase winery profits

Are you tired of feeling that your website is missing something?

That online marketing is complicated?

That there aren’t enough hours in a day to do it all even IF you understood how it all worked.

You have a passion for wine. You love the land and being able to nuture what you plant. You have a vision. You’ve taken your winery from a start-up to a full-fledged winery. Now you’re ready to grow it to the next level.

Wondering? How you can use your website to drive visits to your winery, generate more revenue in your tasting room, shop and restaurant?  What you can do to increase wine sales online?

Increase visitation by capturing the tourism market

How do you stand out in a sea of wineries?
At Savvy Rooster, we do this by telling your story in a compelling way. We want every website visitor to experience your winery before leaving home or when viewing it on his or her smartphone. Our job is to work with you to showcase why visitors choose to come to your winery over all the others. 

You know that before someone can become a customer, they need to experience your wine. Only then can they be converted to a wine customer. And it’s not about a one-time sale, it’s all about developing a lasting relationship.

What makes Savvy Rooster unique

Tourism Marketing Drives Visitors

We know the tourism industry inside and and out and how to market and reach the visitor market.

It's All About the Winery Experience

We specialize in designing websites that promote the winery experience by using compelling photography and video that captures your winery experience. More winery visitors drive more wine sales and profits.

Wine Relationships

Converting wine visitors to wine customers is key to further increasing profits. Our websites are designed to help you nurture customer relationships. Then, stay in touch using email marketing and watch your efforts be rewarded.

Growing Your Wine Customers

Our expertise is also in organizing, promoting and managing festivals and events. This well-honed talent complements our tourism marketing efforts. We can show you how to use events to grow interest in your winery and wine sales. Our principal is the internationally known author, speaker and coach – discover the “secrets to successful events.”

Festival and Event Know-How

During the trip planning stage, visitors want to know what activities will be happening during their stay. Festival and events, such as wine tastings, are a popular visitor activity and can be a huge draw. For more details, visit our blog or YouTube videos.

More Than a Website

As part of our TLC website maintenance package, we’ve gone beyond the norm. This program allocates a set amount of time for us to update your website or you can use it as you wish – to ask us tech questions or for us to play devil’s advocate on a marketing opportunity or initiative or to solicit feedback on an event you’re planning to hold.

Why wine visitors?

We’ll let the fact speak for themselves.


80 percent of the people that visit North Carolina wineries are tourists1


¹ North Carolina Dept. of Commerce, Division of Tourism, Film & Sports Development and the University of North Carolina – Greensboro, Byrd, Canziani, Hsieh & Debbage.

Wineries direct to consumer sales breakdown

Visitor Center / Tasting Room
Wine Club
Web / Mail / Phone

Silicon Valley Bank and Wine Business Monthly Tasting Room Survey, 2016

Uncork the experience


We design websites that can grow with your winery business by adding:

  • Online bookings for tours
  • Online reservations for your restaurant
  • An online calendar of events
  • Online festival and event ticketing
  • An online store and e-gift cards


Your brand identify should

  • Speak to your target audience
  • Convey the personality of your winery
  • Feature a cohesive look and feel
  • Incorporate dynamic, compelling, good quality photos
  • Resonate with your target audience
  • Drive wine sales

festivals & events

Participating or organizing? We can show you how to promote your winery events:

  • Sponsorships packages and communication
  • What to look for when booking talent
  • Onsite – trash to security to parking
  • Marketing tools
  • Event coordination and more

event management

As events grows, we can help you automate processes so as to minimize touch time, phone calls and emails

  • Email marketing to encourage ticket sales
  • Online ticketing and merchandise sales
  • Online schedule of events and activities
  • Volunteer registration

added revenue

Want to grow food and beverage sales?

  • Target specific markets for greatest profitablility
  • Use automated sales tools to answer common questions and qualify leads
  • Incorporate time saving features
  • Promote special occasions
  • Accept online reservations

tourism marketing

Allow us to take a deeper look and explore the possibilities.

  • Looking to fill peaks and valleys?
  • Entertaining a neighborhood wine trail with its own website?
  • Wondering if you’ve missed a revenue generating opportunity?
  • Thinking about adding group event space?

Our process is quite simple

Get acquainted

If you’re interested, let’s schedule a free tourism marketing strategy call.


The next meeting – it can be face-to-face in person or online – is the start of a discovery process. We’re trying to find out what your true needs are and other information that allows us to hone in how we can help you.

  • First we need to understand your specific winery.
  • Then we’ll take a look at your current customers and/or your desired customers.
  • Next, we want to learn about the competition.
  • Once all this information is gathered, we’ll put together a rough idea of strategies and tactics.

Solution & Proposal

The next meeting we’ll review our understanding of your needs, customers and competition, the return on investment (ROI) goal and what can we do to get you more wine customers.

We’ll review our suggested strategies and tactics and discuss what we believe we can accomplish. We’ll answer any questions you may have and then finish by presenting our proposal.

About us

At Savvy Rooster we enjoy all aspects of tourism marketing. We spend our days promoting all different sides of the industry. Then on nights and weekends we experience it like everyone else. It’s a pretty great life and we’re fortunate to work in our chosen field.

We’ve worked with some wonderful clients over the year. We feel blessed to have been able to use our creative talents to help them. Along the way, they’ve trusted us to be part of their marketing team. Some we consider not only clients but friends. 

As an added value, one of our principals has written two books on how to  to organize, promote and manage successful events and festivals.

Meet our Principals:  Lynn Fuhler | Steve Frazier

Get in touch

Have questions about our services or just want to say hello, please fill out the form and submit. We will be in touch with you shortly.

Don’t like forms? Give us a call at: 336.499.6372.

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