Focus on the wine experience
We seek to inform your guests about your winery – to tease them to visit and to encourage them to sign up for tours using an online booking with specific tour times, saving you time to address more important matters. This is also a helpful indicator for staffing.
Increase revenue with an online store
Bring your wines and signature merchandise directly to your customer’s front door so you increase your bottom line. Better yet, make it easy for your guests to introduce your wines to others with a gift card.
Take advantage of tourism markets
Because our background is tourism, we know how to work with tourism agencies to piggyback on their marketing efforts and get in front of leisure visitors as well as convention groups. We can also help develop wine trails and specialized and other niche marketing ideas.
Develop wine relationships
Each point of contact becomes an opportunity to develop a relationship with a customer. The goals are to drive traffic to your winery, get them to taste your products and once hooked they’ll help drive in-person, in-store and on web-site sales. Communicate regularly to stay top-of-mind. Email marketing is one of the best tools we use to grow relationships.
Make niche markets work for you
If you’re looking to target the wedding market, we may want to use search engine marketing (AKA online advertising) to give you that added boost. A great way to promote a special occasion like Valentine’s Day using an online reservations or a wine festival with online ticketing to spread the news and drive more participants, while saving you time.
Do it right - image is everything
When your audience looks at your marketing materials, do they capture your business’ personality? Do they resonate with your target audience? Convey trust and generate a desire to purchase or book? Your brand identify should speak to your target audience which may not match that of the decision maker. Your identity should help drive sales.