Tools & Resources

Here’s a list of the tools and resources we use – many in our everyday business – and that feature in our blog posts and videos, too. We research and review them thoroughly before deciding to include them on this page. As such, we feel comfortable in sharing them and recommending them for you to use in creating and designing great websites. Please see our affiliate disclosure.

WordPress Themes


A fresh, lightweight, fast, highly customizable theme built for Gutenberg and page builders.

$49/yr - $299/lifetime


A lightweight, fast, minimalistic theme built to work with page builders and Gutenberg.

$59/yr - $249/lifetime

WordPress Website Builders


A theme and visual site builder that is fast, highly customizable and is easy to use.

$59/lifetime - $149/lifetime

Oxygen Builder

A fast visual hybrid site builder that replaces your theme and page builder. Highly customizable.

$99/lifetime - $169/lifetime


WordPress theme and visual page builder. Customizable and includes large selection of templates.

$89/yr - $249/lifetime

Elementor Page Builder / Addons


Drag and drop visual page builder, easy to use with robust features and large ecosystem of addons.

$49/yr - $999/yr


A suite of tools for Elementor including custom post types and WooCommerce product pages.

$130/yr - $750/lifetime

Dynamic Content for Elementor

Unique toolkit for Elementor adding powerful widgets for custom posts, media and users.

$49/yr - $399/lifetime


A suite of tools for Elementor to customize WooCommerce product, shop, checkout and account pages.

$24/yr - $319/lifetime

Happy Elementor Addons

Elementor extensions and widgets with premade, editable designs, icons, section nesting and more.

$39/yr - $549/lifetime

Gutenberg Addons


Four simple blocks used to create simple to complex layouts using the Gutenberg editor.

$39/yr - $99/yr


Extend Gutenberg with ready made designs, extensive block collection, UI kits and more.

$49/yr - $499/lifetime

Qubely Gutenberg Block and Page Builder

Custom blocks, predefined sections and starter packs for simple to complex designs.

$39/yr - $599/lifetime

WordPress Dynamic Data

Advanced Custom Fields

Add fields to posts, users, media, taxonomy terms,  comments and custom options pages.

$12/mth - $235/mth

Gridbuilder WP

Build advanced grid layouts with faceted search for eCommerce, blog and custom post types.

$49/yr - $249/yr

JetEngine & JetSmartFilters

Part of Crocoblock create custom post types and filters for both Elementor and Gutenberg.

$50/yr - $103/yr

WordPress Forms / Booking

WS Form

Advanced form builder for simple or complex multi-page forms with conditional logic, payments, etc.

$59/yr - $249/yr

Piotnet Forms

Highly customizable form builder with ACF, Toolset, JetEngine and WooCommerce integration. 

$40/yr - $80/lifetime

Amelia Booking

A simple yet powerful automated booking plugin. Book appointments or events and pay online.

$40/yr - $80/lifetime

WordPress Page Speed


Improves website performance by resizing and compressing images. Can also serve images from CDN.

$4.99/mth - $99/one time

WP Rocket

Easy to setup, powerful caching plugin that improves website speed and positively impacts SEO ranking.

$49/yr - $249/yr


Increases site speed by reducing HTTP requests, stripping out code, and optimizing the database.

$24.95/yr - $124.95/yr

WordPress SEO

RankMath SEO

SEO plugin that helps optimize content with built-in suggestions based on best practices.

$129/yr - $429/yr


Lightweight SEO plugin that helps improve traffic, improve social sharing and increase conversions.


Email Marketing / Popups


Email/SMS marketing, automations, easy to use builder, A/B testing and high deliverability rates. 

$25/mth - $599+/mth


Email marketing, website builder, webinars, marketing automation with easy to use builder. 

$15/mth - $580+/mth


Email opt-in plugin that’s part of the Divi membership. Easy to use, behavioral triggers and A/B testing.

$89/yr - $249/lifetime

Stock Photos / Video / Music / Fonts


Over 1.9 million high quality free stock images, video and music you can use anywhere.



Library of over 2 million high-resolution photos free to use anywhere.

Deposit Photos

Over 198 million royalty-free images, videos, illustrations, vector art, backgrounds and music.

$29/mth - $1,500/on demand

Envato Elements Photos, Videos & Music

Unlimited downloads of 54+ million photos, video, music, sound effects, templates and more.


Envato Elements Fonts

Unlimited downloads of thousands of font styles and types plus other creative assets.


Font Squirrel

A resource for free, hand-picked high-quality commercial-use fonts. Some paid fonts are also available.


Photo Editing

Skylum Luminar

A simple to use editing application that uses artificial intelligence to help complex editing tasks.

$67 - $89


The industry standard image editing and photo retouching application for Mac and Windows.


Affinity Photo

An image editing application that offers all the necessary features and fuctions. 



An online app to easily and quickly create visuals for blogs and social media sites. My wife loves it!

$9/mth - $20/mth


An all-in-one platform to easily edit photos and create graphic designs and photo collages.

$6.99/mth - $59.88/yr

Remove Background

An online app to easily remove backgrounds from images within seconds. 

$1.99 to $.40/img - $9 to $389/mth

Video Editing

Final Cut Pro X

A Mac only professional non-linear, non-destructive video editing application. 


Davinci Resolve

A non-linear video editing and industry standard color correction application for Mac and Windows


Process / Client Experience


An online app to manage projects, track time, create proposals and handle invoicing.

$15/mth - $30/mth


Create and manage media folders, organize post types and SVG upload, sanitization and preview.


Admin Menu Editor Pro

WordPress plugin to customize  and hide admin areas based on the user role.

$29/yr - $59/yr



Cloud hosting plans on Linode, DigitalOcean, Vultr, AWS or Google Cloud servers. Great uptime and support via chat and email.

$10/mth - $3,568/mth

Managed WordPress hosting on very fast servers including CDN. Fast support and can also help identify WordPress issues.

$25/mth - $200+/mth


Shared, VPS or Dedicated Cloud hosting on fast managed servers. Support via phone, chat and email. Free site migration.

$8.95/mth - $670/mth

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