What do you enjoy most about the work you do?

The fundamentals of marketing don’t change but the “how” it is implemented is continuously improving and being updated. As a lifelong learner, it’s a never-ending process.

Throughout the years, we’ve had clients that want to understand how this or that functions. Helping them gain knowledge and perspective, and watching them have an ah-ha moment is like teaching someone how to swim. Suddenly they can get from Point A to Point B on their own. That’s what I enjoy.

What brought you to blogging and Savvy Rooster?

My wife will tell you that I like to explain things … in detail. On a regular basis, I watch tons of webinars and read numerous blogs searching for how-to answers. In the process, I discovered that a real need wasn’t being met. While we’ve actually owned the Savvy Rooster domain name and the logo for years, we didn’t quite know how we’d use it until the blog was born.

Can you explain why you specifically are addressing WordPress and website marketing?

Sure, the WordPress answer is fairly simple. The community is sizable – 455 million websites (over 37 percent of all websites) are built in WordPress with 500* new websites being created daily using the free version. Over 50,000 plugins are available for WordPress. The software took a giant leap forward when WooCommerce (an e-commerce plugin) was brought into the fold; 30 million plus downloads.

It’s easy to build a WordPress website, however knowing how to market and sell a product or a service is another story completely. As an explainer or a teacher, the blog was a natural fit for me to combine experience with knowledge. The sizable audience combined with a huge potential need made it seem like a smart move.

What do you enjoy doing when you’re not working?

My family and I loved to take drives to state and national parks, historic sites and museums. We like to get out and hike and take our cameras to capture the amazing scenery.

What are your pet peeves

People who seem comfortable with or accepting of the present … those who aren’t willing to grow and expand their minds.

Tell us about your family.

I’m an only child and was raised in New York City but attended school on Long Island and took the train in on weekends. Later, I went to live with my grandparents. I’ve had the best of both worlds, living in Manhattan and also growing up in and around the Adirondack Mountains. My wife and I are the parents of two fur-brothers we adopted. Don’t let them kid you, we report to them.

What are some of the things hardly anyone else knows?

I’ve hiked all 46 peaks in the Adirondack Mountains which includes bush-wacking a handful of them to get to the top.

Who are some of your favorite photographers? Ansel Adams, and Bob Holmes and Michael Melford, both of National Geographic. I thoroughly enjoy studying photo techniques to better understand photocomposition, lighting, digital effects, etc.

What are some of the places you’d like to visit?

In the U.S. that list would include Alaska, plus national parks in Arizona, California, Utah and Wyoming and when Europe opens up – Austria, England, France, northern Italy and Switzerland, plus New Zealand.

What are some of the strongest convictions that you hold?

If you are going to do something, do it right.